BEYOND TITLES

Beyond titles

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere”-Lee Iacocca

The essence of Communication is to connect and convey, and the most critical link in this communication circuit is the part that sits between the listener’s ears, i.e. the brain. All we need to do is, exploit the power in this context.

“Tell me, I’ll forget. Show me, I’ll remember…” – Benjamin Franklin

Our brain is hard wired to quickly process visuals and it is always more entertaining for us to see imagery than to read descriptions.

Communication works best when it paints a contextual picture using just a few brush strokes, leaving listeners to fill in details and create meaning based on their own experience. Infographics gets to the heart of todays communication era and crafts “visual” messages.

Infographic is an art that follows the information, and creates a qualitative aspect of data, which helps us to see information in new ways, gives us greater insight for understanding and problem solving.

The popularity of turning data into visuals has skyrocketed in recent years & businesses are using infographics more than ever to optimise audience’s attention to their websites. The right content with apt designing, and layout has direct impact on the viewership. From Statistical graphs, annual reports, magazine articles, survey reports etc all use an eclectic mix of design elements to enhance comprehension.

The food, snack and beverage giant, Pepsico is among one of the real-world examples of companies who use, disclosure infographics and have an entire website devoted to an archive of infographics. On the other hand, we have Philips which has one of the lengthiest disclosure infographics being distributed on the web right now.

Today, without graphics, an idea may be lost in the sea of words. When words and visual elements are closely intertwined, it creates something new. The visual language has the potential for increasing human bandwidth of understanding as it’s easy to digest, fun to share and easy to recall.                                 

“Infographic Thinking” Is The Future, Not A Fad – Francesco Franchi

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